Is your organizational identity clear?

Does your company have an organizational identity? Is it clear to every member of staff no matter what their job is? How do you go about creating an effective organizational identity that will impact the running of the business? Here’s are a few things to consider:

http://www.gaya-cons.com/wp-content/uploads/2016/04/theory-and-application-in-organizational-identity-and-formation-processes.pdf